The Fantasy Jewelry Box offers imitation accessories to meet the demand of some people who can not afford the celebrity rings, necklaces and bracelets with diamond and fashion jewelry.
Fantasy Jewelry Box History
The Fantasy Jewelry Box was founded in Atlanta Georgia in 2004. It is a wholly online trading company. Its owner is Shelley Reagin who is only 30 years old. Joyce Huang is the Director of Public Relations and Marketing. It is reported that there are only 8 employees in this company.Although the company is growing, it is not enough yet. Their goal is another online jeweler, Blue Nile whose annual revenue is around $300 million.
Jewelry used to be concerned as an expensive keepsake for people. But now Fantasy Jewelry Box demonstrate that as long as the accessories is pretty, you don’t need to care whether the jewelry are real or imitation.
The Fantasy Jewelry Box is an online business therefore the number of visitors is the most important thing to them. In fact, there are nearly 3,000 visitors everyday while Palm Beach Jewelry is 800 and Blue Nile is 30,000 per day. (Source: Alexa.com)
Fantasy Jewelry Box Promotion
Fantasy Jewelry Box is a yound and ambitious company which is very suitable in today’s market. A research on the internet shows that the social networking sites play an important role in advertising and other marketing techniques. Except the direct advertising, Fantasy Jewelry Box has their own facebook site with a lot of fans.
In order to promote jewelry, Shelley Reagin is active in other blogs to enrole in an affiliate scheme which promise exchange the gift card into blog postings to promote Fantasy Jewelry Box.